Adidas does it big. Pure Boost X was launched earlier this year and I was lucky to participate in the shoe’s epic three day launch in Santa Monica, CA. Recently, Adidas Running continued the Pure Boost party but this time in Montauk, NY. For those who are unfamiliar, Montauk was once a quiet fishing town past the Hamptons on Long Island, and is now THE summer getaway place to both escape and be seen. The event started with a bang as we boarded three helicopters from NYC to MTK. One hour later we were at Gurney’s Resort. We went through hair and makeup glam, picked out our outfits for the weekend, and got the new Pure Boost X. The two days centered around what adidas Women always stresses- being strong in every sense of the word. We trained- ran in the rain, took a Barre 3 class, examined our gaits and took SUP paddle board yoga. We also spoke with 3 time Olympian Jennifer Rhines and Barre 3 founder Sadie Lincoln on building our own empires, finding balance and doing it all with positive energy. The video and photo library below represent it well. Thank you adidas Running for another epic event.